Lying, cheating, corruption... That's hard! Since our blog's latest writings have been kind of gloomy I decided to offer good news for a change.
Alcoa, an aluminium-producing company, has a mine in Juruti, right in the very heart of the Amazon rain forest. There are loads and loads of information about the mine in company's website.
On October 8th Alcoa's communications actions in Juruti Bauxite Mine won the national 2009 ABERJE Award in the Sustainability Actions Communications and Social Balance category. ABERJE stands for Associação Brasileira de Comunicação Empresarial, Brazilian Corporate Communications Association in English.
Alcoa, an aluminium-producing company, has a mine in Juruti, right in the very heart of the Amazon rain forest. There are loads and loads of information about the mine in company's website.
On October 8th Alcoa's communications actions in Juruti Bauxite Mine won the national 2009 ABERJE Award in the Sustainability Actions Communications and Social Balance category. ABERJE stands for Associação Brasileira de Comunicação Empresarial, Brazilian Corporate Communications Association in English.
The main tools of Alcoa’s communications strategy in the Juruti region are:
- Juruti Magazine, published monthly since 2006
- radio program Sintonia, broadcast every Saturday over the last two years in local stations
- institutional newsletter directed to partner organizations
- intense interface with the local media
Communications team in Juruti is working to keep the dialogue with local populations open every day. Communications strategy has paid attention to region's unique characteristics: areas which can be reached only by river boats or unpaved roads, the absence of traditional media and audiences with very low schooling, for example. Communications actions were adapted to local conditions and no imported communications models were used. Sounds like great PR!
After all this praise I must point out that my knowledge about the subject comes from Alcoa's own press release. To get more objective information about the theme I should have read local newspapers, for instance. It's just that my language skills in Portuguese are quite limited (read: zero)...
Writer: Anni H
After all this praise I must point out that my knowledge about the subject comes from Alcoa's own press release. To get more objective information about the theme I should have read local newspapers, for instance. It's just that my language skills in Portuguese are quite limited (read: zero)...
Writer: Anni H
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Yes, it's nice to read some positive news for a change. What I have noticed while writing my own blog posts, is that it is usually much harder to find examples of positive than negative cases. The press releases about awards granted by national or international PR associations have been almost the only source to find positive examples.
ReplyDeleteI have to say that I have only started to understand the importance of such award systems as motivators for better practices, especially in countries in which PR has not been practiced that long.